More and more companies are turning to their customers and others to help with their marketing messages. One of the more recently popular vehicles is to hold a contest for the best commercial. Doritos has successfully held a contest for the past several Super Bowls. Other consumer-based (B2C) examples include contests from Heinz Ketchup, Dibbs [...]
Filed under: Uncategorized | Tagged: commercial contest, crowdsourcing, dibbs, doritos, heinz, iRise, iRise Visualize the Prize, klondike, social media, UGC, user-generated content, video contest, votigo | 4 Comments »
