My First Social Media Foray in 1993 – General Mills, Fingos and H. Brewster Atwater

While looking through old files last week, I stumbled across a file that documents my first exposure to social media.
In 1993, General Mills introduced a new product called Fingos – a cereal product that you could eat with your fingers and on the run.  Unfortunately, the product was a little ahead of it’s time and [...]

In Search of Eagles

I happened to see this request on the National Eagle Scout Association (NESA) website today.  Being an Eagle Scout and a new Cub Scout leader, I knew that I had to send a letter to Connor.

Hi! My name is Connor and I am a Bear in Den 1, Pack 293 in Spring, Texas. I am [...]

Are You Boring on Facebook?

Is your Facebook page a barren wasteland?   Does your Facebook page show you as boring person when you’re really not?    Do you have boring friends on Facebook?  Do you want to do something about it?
The idea of Facebook is to connect and share with others and if you don’t want to come across as a [...]

Bridging the Gap Between Brand Strategy and Design

I found this great presentation on brands that Marty Neumeier from Neutron, LLC, put together recently.  Marty is also an author who has written several books, including The Brand Gap and Zag.
Marty’s presentation is visually interesting and worth looking at from a pure design standpoint.  It also encompasses 164 slides, but you can flip through [...]

My Favorite Videos From Web Expo 2.0

Web Expo New York was held last week and if you were not able to attend (like me), you can still watch most of what you missed on YouTube.  Here are favorites of the videos I watched this morning:
Gary Vaynerchuk of Wine Library TV talks about P&P – Passion and Patience – and says ’shit’ [...]

Layoffs in a Web 2.0 World

Is it possible for companies to adopt Web 2.0 practices when they layoff employees?
While layoffs are part of the natural business cycle, what can firms do to put a Web 2.0 spin on this unfortunate part of conducting business in today’s competitive environment?
Speaking from recent “Web 1.0″ layoff experience, it is not a very pleasant [...]

Looking for An Example Community RFP?

Is your company starting to consider a community initiative?
Are you wondering where to start?
Have you been looking for an example community RFP?
Look no further.
In the spirit of social media transparency, I have attached an example of an actual Community RFP that I used 2 years when I started the community process to develop what [...]

Why Happiness Matters

Your brain can change and you can raise your happiness baseline.
This is just some of what my wife and I learned when we attended the One Day University in Los Angeles yesterday.  One of the professors was Shawn Achor gave a lecture on Positive Psychology and the Science of Happiness.  In real life, Shawn is [...]

Shifting from Me to We – The “Movie” Version

Here is a clever new video from my friends at Mzinga.
If you are a fan of the Common Craft videos, you will enjoy this video from the pure aesthetics standpoint.  The video is simple, visually appealing without being complex and the talk is in plain English.
While the video is mostly a “commercial” for Mzinga , [...]

How Are You Building Your Personal Brand?

Here is an interesting presentation I found on Slideshare.net titled “Brand U.0″ by David Armano who is a VP of Experience Design at Critical Mass and the author of Logic + Emotionabout.  He posted it yesterday and will be giving the keynote at the Chicago New Media Summit next week.
The presentation concludes with the [...]