Posted on March 30, 2009 by Tom Humbarger
I recently received the 2008 Social Marketing ROI Report and Benchmarking Guide from Powered – an Austin-based company that creates social marketing programs that helps companies create communities around their brand and “insert the brand into the social fabric of the internet”.
Not only did the companies in the Powered survey report an average of $60 [...]
Filed under: Uncategorized | Tagged: Benchmarketing, brand affinity, brand loyalty, community, marketing, Powered, purchase intent, roi, ROI is too good to be true, social marketing, sponsored games, sponsored process, true sponsorship, user-generated content | 4 Comments »
Posted on March 26, 2009 by Tom Humbarger
Another session at Forum One’s Online Community Business Forum (OCBF2009) touched on gleaning insights from your community ecosystem featuring Matt Warburton from LinkedIn and Barbara Lewis from MarQuant Analytics.
Matt started out by talking about his work with “Voice of the Customer” programs. He described the various options for running a program starting with in-person meetings [...]
Filed under: Uncategorized | Tagged: analytics, barbara lewis, customers, econometrics, forum one, LinkedIn, marquant analytics, matt warburton, ocbf2009, social media, voice of the customer | Leave a Comment »
Posted on March 24, 2009 by Tom Humbarger
The third session at Forum One’s Online Community Business Forum (OCBF2009) covered measuring community performance featuring Mike Rowland from Impact Interactions and Sylvia Marino from Edmunds.com.
Essentially Mike discussed that measurement breaks down into 3 categories:
Traffic – how many?
Behavior – what did they do?
Value – what did we gain? (such as revenue, leads, insights, brand awareness, [...]
Filed under: Uncategorized | Tagged: community measurement, community performance, Edmunds.com, forum one, Impact Interactions, Mike Rowland, ocbf2009, Online Community Business Forum, Sylvia Marino | Leave a Comment »
Posted on March 23, 2009 by Tom Humbarger
Social Media and Community Pioneer Randy Farmer was at Forum One’s Online Community Business Forum (OCBF2009) last week and he conducted a breakout session on context. I did not attend the session, but I did follow up with Randy’s notes on the forum’s wiki and from his website.
In Randy’s own words, here is what he’s up to:
One [...]
Filed under: Uncategorized | Tagged: building reputation, community, content is king, context, context is king, forum one, ocbf2009, Online Community Business Forum, randy farmer, social media | Leave a Comment »
Posted on March 19, 2009 by Tom Humbarger
I really wanted to ‘live-blog’ from the Forum One’s Online Community Business Forum today, but the wireless access was less than desirable so I am settling for ’same-day’ blogging.
Today’s first session was with Thor Muller (Valley Swag and GetSatisfaction.com) and Nova Spivak (Twine.com) on thriving in a challenging economy.
Thor started out with an excellent analog of [...]
Filed under: Uncategorized | Tagged: social media, forum one, ocbf2009, thor muller, nova spivack, GetSatisfaction.com, twine.com, buffalo culture, challenging economy | 1 Comment »
Posted on March 17, 2009 by Tom Humbarger
Crowdsourcing Jeremiah Owyang’s Fate
Forrester analyst Jeremiah Owyang wrote a blog post yesterday about some rumors at Mzinga that ended with a strong recommendation for any prospects to stall any movement until he is briefed by Mzinga next Monday.
Here are a few excerpts from the original post:
I’ve been hearing from multiple sources in a variety of [...]
Filed under: Uncategorized | Tagged: alex rodriquez, bernard madoff, bill clinton, crowdsourcing, Forrester, jeremiah owyang, Mzinga, public apology | 6 Comments »
Posted on March 4, 2009 by Tom Humbarger
McKinsey Quarterly recently published the results of their research into more than 50 early adopters of Web 2.0 technologies. The authors made a very important point about the difference between Web 2.0 tools vs. the ERP and CRM tools that came into vogue in the 1990’s. Web 2.0 tools are interactive and require a high [...]
Filed under: Uncategorized | Tagged: @McKQuarterly, Andy Miller, blogging, catalyze, McKinsey, McKinsey Quarterly, Michael Chui, Roger Roberts, Six Ways To Make Web 2.0 Work, tagging, twitter, Web 2.0 | Leave a Comment »