Why I Love HootSuite

I started experimenting with HootSuite last week, and so far I am loving it.  The best part so far is the ability to track the number of clicks from my Twitter stream.  As shown above, here is the summary of the clicks I had last week from about 10 tweets containing the ow.ly URL shortener.   [...]

Simple Advice for Brands on Twitter

One of my friends runs Becker Surfboards, a surf company based in Hermosa Beach and I was surprised to see that they had a Twitter presence last week.
However, @beckersurf’s initial attempts at Twittering are a little weak – so I decided to offer them some free advice.  While thinking about the simple advice I could [...]

Twitter Analytics – Looking at twInfluence

twInfluence is another tool that performs Twitter analytics.  According to their website, twInfluence is:

a simple tool using the Twitter API to to measure the combined influence of twitterers and their followers, with a few social network statistics thrown in as bonus.

twInfluence computes a ranking and percentile based on the number of Twitter accounts it has [...]

Twitter Analytics – Looking at Twitalyzer

I have been thinking about the best ways to analyze Twitter this month.  While doing so, I have run across several websites that attempt to measure and quantify the activity on Twitter for individuals or brands.
One of the analytics programs that I looked at is Twitalyzer.  Twitalyzer claims to “measure your impact and success in [...]

What’s On Your iPhone?

There are so many iPhone apps to choose from and it is so easy to add new applications, how do you decide which ones are considered ‘essential’ and need to be on your home screen.  I actually have 5 pages of applications on my iPhone or more than 75 apps, but many have only been [...]

Tag You’re It – Using Microsoft Tag

Have you seen any of these colorful ‘tags’ on product packaging or marketing literature recently?
Microsoft introduced these new tags at the CES 2009 in January and I just ‘discovered’ them last week.   Microsoft Tag is based on a new technology called High Capacity Color Barcodes (HCCBs), which was invented in-house by Microsoft Research and it [...]