Maximizing Your LinkedIn Profile – Advanced Version

One of my more successful blog posts has been 5 Ways to Maximize Your LinkedIn Profile from July 2008.  While looking at this post recently, I realized that there are some additional and more advanced ways that many people are not taking advantage of yet.  So, I decided another blog post was in order to [...]

Top Social Media Strategists To Watch In 2010 – From 451 Marketing

451 Marketing has compiled a list of social media strategists to watch in 2010 in a blog post today.  The intro to the blog post provided a bit of background:
We admire their work and look forward to what they’re going to come up with in 2010. This is not a comprehensive list of the great social [...]

Using Slideshare to Post “Best-of” Blog Posts

I started an experiment last week on Slideshare and so far, it seems to be working better than expected.  So, I am sharing the tip and results in this blog post.
Since I wrote a blog post on “Using Slideshare to Promote Your Business” 2 weeks ago, I’ve been spending some time on Slideshare.  My post [...]

TweetLevel – Yet Another Twitter Measurement Tool

TweetLevel is another Twitter measurement tool (or “nifty little service”) that popped up this week courtesy of Edelman – the big PR and communications firm.  The TweetLevel website gives credit to for the tool to @jonnybentwood and @alexparish.
TweetLevel takes a different approach that some of the other tools (Twittergrader, Twinfluence and Twitalyzer) and measures the influence, [...]

Thank You Veterans

I want to take a moment on Veterans Day to thank all the men and women who have served in our country’s military.  While we should always remember our veterans, today is a special day to recognize sacrifices made by so many to protect our freedoms and rights.
I took the above photo on November 11, [...]

Is There a Disconnect Between Social Media Job Descriptions and Compensation?

A less-than-satisfying experience with a recruiter for a social marketing/community manager opening at a $1 Billion+ retailer got me thinking this week about social media job descriptions and compensation this week.  I also noticed that the blog post with My Social Media Job Description continues to be my most frequently viewed post.  Plus, I happened [...]

Using Quantcast To Measure Your Website’s Audience

Are you interested in measuring metrics for your website?  Are you already using Google Analytics or some other service?  In any case, you should definitely check out the free service from Quantcast.  Quantcast will not necessarily replace your current analytical solution, but it is a good complementary solution to track your website traffic because of [...]

What is Social Media? Courtesy of Marta Kagan

This presentation from self-described bonafide marketing genius Marta Kagan (@MZKagen) is one of the best ones I’ve seen recently on Social Media.  Not only is it informative, but it is highly entertaining and beautifully visual with some great data points.
Marta reminds viewers that social media is more than just another marketing channel.  In fact, social media [...]

Using Slideshare to Promote Your Business

Another great and easy way for small-to-medium businesses to leverage the social media channel is set up a company account on Slideshare.
Slideshare claims to be the largest community for sharing presentations and other documents with over 23 million visitors  who view more than 60 million pages per month.  It’s free to use and it is [...]