What is Social Media? Courtesy of Marta Kagan
Posted by Tom Humbarger on November 5, 2009
This presentation from self-described bonafide marketing genius Marta Kagan (@MZKagen) is one of the best ones I’ve seen recently on Social Media. Not only is it informative, but it is highly entertaining and beautifully visual with some great data points.
Marta reminds viewers that social media is more than just another marketing channel. In fact, social media is a corporate mindset and has a role in:
- PR
- Customer Service
- Loyalty-Building
- Collaboration
- Networking
- Thought Leadership
The other key point that Marta made is “to stop thinking campaigns and start thinking conversations“.
The presentation wraps up with this simple rules:
- Listen
- Engage
- Measure
With that, here is Marta’s complete presentation:
Note that this presentation is a follow-up to Marta’s presentation from a year ago called “What The F**K is Social Media?“
This entry was posted on November 5, 2009 at 7:30 am and is filed under Uncategorized. Tagged: bonafide marketing genius, collaboration, conversations, customer service, loyalty building, marta kagan, networking, PR, social media, thought leadership, what is social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Laying Out A Framework for Social Media Strategy « Social Media Musings by Tom Humbarger said
[...] table looks at the six primary social media functions. I first saw this list of functions in a presentation by Marta Kagan and have been using them to explain the different areas that social media can address. Against [...]