My Best Community Management Blog Posts
Posted by Tom Humbarger on October 11, 2011
I was trying to find a blog post I wrote about community management 2 years ago, and realized that I really had to search to find it. So, I decided to write a blog post that consolidated my best blog posts on this topic to make it easier for me (and my fans) to find these posts.
This post discusses how to apply gamification and game mechanics to a community site. It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years. I am more than willing to jump on the gamification bandwagon if it helps push the boundaries for other marketers and community managers.
This post is probably my most popular community blog post and it proves what happens when a community goes from active to passive (or no) management. Using real before and after statistics from the Catalyze community, the statistics are a compelling look at why active community management is so important.
In this post, I compare the importance of quarterbacks to a winning football team to the importance of an A+ community manager to a successful community – and ends with the question of “So are you willing to accept mediocrity for your community manager?”
In the spirit of social media transparency, I have attached an example of the actual RFP that I used 2 years when I started the community process to develop what eventually became the Catalyze community. One of the vendors who responded to our proposal noted that it was one of the most complete and comprehensive proposals that they had seen.
I made a couple of slight updates to the the RFP, but for the most part I would use this same RFP if I were looking for a vendor today. Feel free to use the example as a template or to give you some ideas for your own request for proposal. I have left blanks where there was proprietary information, but for the most part the template is generic.
My four community ideals include:
- Be transparent
- Be personal
- Be compelling
- Be omnipresent
I participated in the Forum One Online Community Compensation Survey in July2008 and wrote this post with the results. While the post is more than 3 years old, the content and insights are still relevant today.
This is a follow-on blog post that is my most popular post and it provides what would be my ideal social media position. I think the responsibilities should be stated in fairly broad terms without getting into specific tools or techniques. I also don’t like job descriptions that specify a number of years of experience. Instead, a social media expert should be able to point to his body of work – through his blog, his Twitter feed, his LinkedIn profile or Facebook page – and that should be sufficient proof. Finally, a list of key attributes is essential to get an understanding of the candidate’s personality.
While this post does not relate specifically to community management, the person you want to fill your community manager position should have these same characteristics.
One of the most important tasks that a community manager needs to do is to regularly communicate with his members. When I was managing the Catalyze community, I accomplished this by sending out an email newsletter every 2 to 3 weeks. The frequent contact is important from many different angles. It keeps the community in the front of each member’s mind and reminds them that there is value in the community.
This post summarized a live chat hosted by The Community Roundtable and introNetworks from August 2009 and included these panelists:
- Jim Storer (@jimstorer) from The Community Roundtable
- Rachel Happe (@rhappe) from The Community Roundtable
- Howard Wahlberg (@howardw) Member Services Director for the National Science Teachers Association
- Amber Naslund (@ambercadabra) Director of Community for Radian6
- Mark Sylvester (@marksylvester) CEO of introNetworks
This entry was posted on October 11, 2011 at 11:00 am and is filed under Uncategorized. Tagged: active community management, best community management blog posts, best practices for community management, community ideals, community management, community manager, community manager compensation, community manager job description, community performance, community rfp, community strategy, social media job description, what do community managers do. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.