Tom Humbarger
My name is Tom Humbarger – and I am looking for my next great opportunity. In the meantime, I am doing some consulting in social media and community strategy.
My ideal position would be to provide the social media strategy or community strategy and management for a leading technology company.
I am an innovative and well-rounded executive with unique blend of business, strategic, technical, quantitative and analytical savvy – which includes the ability to see the “big picture” while not being afraid to roll up my sleeves. My diverse background includes experiences in social media, community strategy, community management, product strategy, product marketing, and strategic management consulting.
Recent Accomplishments - My recent accomplishments include:
- Providing community strategy for a professional community start-up
- Managing the re-launch of a marketing website
- Developing social media strategies for an advertising agency
- Created and grew a niche B2B community from 0 to 4,000 members in 15 months while generating and sourcing the majority of the community content including personally authoring 105 blog posts
- Developed programs to drive 75,000 community visits and 320,000 pageviews
- Wrote more than 75 corporate blog posts in the last year in role as lead corporate blogger, which represented nearly 5% of overall website traffic
- Managed successful B2B user-generated content contest that generated 44 entries and more than 25,000 total hits on YouTube
Besides my core skills of community strategy, community management and social media, I also have extensive experience in evangelism, product strategy and product marketing for enterprise software in companies ranging in size from start-ups to Oracle.
My recent work has been project-based and most of the work has required me to work with cross-functional teams. I became the “go-to” super project guy when my company needed to get something done especially in areas where there was no roadmap or guidelines and a creative solution was needed.
In addition, I am a quick learner with excellent writing and presentation skills, superb analytical and research acumen, and the ability to distill complex results into key insights.
My Catalyze Community Background – I was the community manager for Catalyze Community from its initial spark of an idea in August 2006 through the public launch in June 2007 until it hit the 4,000 member mark in July 2008. Catalyze is a B2B community for professionals who define and design software applications and websites, and is sponsored by iRise. I was responsible for community strategy, day-to-day operational management, content generation, blogging, member communication, marketing, evangelism, business development and vendor management. During the first 13 months of operation, Catalyze had nearly 75,000 visitors who viewed more than 320,000 pages.
Article in KM World – View the May 2008 article from KM World, Social Networking: KM and Beyond by Judith Lamont where I shared my views on community.
