Thank You Veterans

I want to take a moment on Veterans Day to thank all the men and women who have served in our country’s military.  While we should always remember our veterans, today is a special day to recognize sacrifices made by so many to protect our freedoms and rights.
I took the above photo on November 11, [...]

Is There a Disconnect Between Social Media Job Descriptions and Compensation?

A less-than-satisfying experience with a recruiter for a social marketing/community manager opening at a $1 Billion+ retailer got me thinking this week about social media job descriptions and compensation this week.  I also noticed that the blog post with My Social Media Job Description continues to be my most frequently viewed post.  Plus, I happened [...]

Using Quantcast To Measure Your Website’s Audience

Are you interested in measuring metrics for your website?  Are you already using Google Analytics or some other service?  In any case, you should definitely check out the free service from Quantcast.  Quantcast will not necessarily replace your current analytical solution, but it is a good complementary solution to track your website traffic because of [...]

What is Social Media? Courtesy of Marta Kagan

This presentation from self-described bonafide marketing genius Marta Kagan (@MZKagen) is one of the best ones I’ve seen recently on Social Media.  Not only is it informative, but it is highly entertaining and beautifully visual with some great data points.
Marta reminds viewers that social media is more than just another marketing channel.  In fact, social media [...]

Using Slideshare to Promote Your Business

Another great and easy way for small-to-medium businesses to leverage the social media channel is set up a company account on Slideshare.
Slideshare claims to be the largest community for sharing presentations and other documents with over 23 million visitors  who view more than 60 million pages per month.  It’s free to use and it is [...]

Social Media ROI Is Like An Oreo Cookie

While watching Olivier Blanchard’s great presentation about Social Media ROI that I ‘discovered’ on Mashable this week, I had a revelation.
Social Media ROI is like an Oreo Cookie!
It would be hard to find anyone who hasn’t taken apart an Oreo cookie to eat the frosting.  Some people claim that the middle of an Oreo is [...]

Forrester Groundswell Awards for 2009 — commonground Wins Supporting Award

Forrester Research announced the winners of their 2009 Groundswell awards today at the Forrester Consumer Forum.  The 13 winners in the 3rd annual contest were honored for “excellence in achieving business and organizational goals with social technology applications.”
According to Josh Bernoff, senior vice president of idea development at Forrester and co-author of the Groundswell (the book):
Every [...]

Customizing Your Twitter Profile Page

Have you customized your Twitter page yet?  If not, you should be and here is how I did it.  It’s pretty easy to do, and a person or company with a customized page is more likely to generate attention, conversation and followers.  Plus, a customized page shows that you’ve taken the additional step to share [...]

Crowdsourcing New Car Pricing

Wouldn’t you like to know exactly what others have recently paid for the new car you are thinking of buying?
You no longer have to wonder with the new TrueCar pricing service.  TrueCar is a spin-off from Zag.com and opened for business in April.  Zag.com and TrueCar are founded by Scott Painter, a serial entrepreneur who was also [...]

Creating a LinkedIn Group for Your Business

I wrote a blog post in August 2008 about creating a LinkedIn Group for a community site.  Since then, LinkedIn has made it easier to set up groups and they have added new features to the Group pages to make them more useful.  For example, you can now hold interactive discussions, post links to articles [...]