Posted by Tom Humbarger on August 27, 2009
The Community Roundtable and introNetworks hosted a live chat that covered this topic today.
The speakers included the following:
There was tremendous activity on Twitter during the call and you can find this thread by searching on the #introchat tag. Some of the more interesting tweets included:
- @keithburtis title means little, substance is everything…. need to link Social Indicators back to Boardroom speak
- @eyecube Care for a community, don’t *manage* it
- @maddiegrant The best community managers are people who care about people
- @MsMizz As community manager, ur looking for ur “cheese heads” the ones that are so engaged & passionate that they’ll put a cheese hat on
- @mrshasten Importance of a community manager: it’s like weeding the garden. You can’t just set up a community and neglect it
- @JohnMLee Great point from the Community Manager Webinar: Communities don’t want to be managed, they need to be nurtured
- @P_Lussier Community mgrs need to be “accessible & approachable; intensely human,” says @ambercadabra
- @SocialGeekMe being a community manager is not a “this is not my job” type of job.
- @spoonmovement #introchat – @ambercadabra says that being a community manager is “not for the faint of heart” and that it’s a hybrid of many disciplines
- @AdrianMabry Comm Mgr role follows 2 analogies – the ‘iceberg’ and the ‘duck’ analogies. Lot’s of activity that just isn’t glamorous
Several great links were discussed during the chat as well:
Jim solicited book recommendations at the end of the call from each of the participants and here is the short list:
The recording of the chat is available at the introNetworks website and the slides are on Slideshare too.
Posted in Uncategorized | Tagged: amber naslund, community management, community manager, community roundtable, groundswell, intronetworks, jim storer, linked, mark sylvester, new community rules, Rachel Happe, six pixels of separation | 7 Comments »
Posted by Tom Humbarger on August 26, 2008
I participated in the Forum One Online Community Compensation Survey in July and the results were just emailed to me last week by Bill Johnston who coordinated the survey. The research was sponsored by Mzinga, Solution Set and the Online Community Research Network.
Here are my take-aways from the report:
Wide range of salaries - The survey showed a wide range of salaries for community manager positions. The low-end represents volunteers, part-time staff and people in start-up environments working on developing communities. While people earning more than $125,000 represent only 16% of total respondents, my sense is that this is the sweet spot for companies that are serious about social media and community strategy – and recognize that these are the salaries that the people filling these roles will command based on the depth and breadth of their experience. (see my Community Managers and Quarterbacks blog post for more information on that topic.)
Derived from Forum One Aug. 2008 Report on Community Compensation
Disparity of experience levels – The report pointed out that people with less than 3 years of experience accounted for 34% of the total, people with 3-5 years of experience accounted for 19% and people with more than 5 years experience accounted for 47% of the total. The Forum One conclusion was that “the body of respondents generally represents a senior and seasoned body of practitioners. The dip in responses in the 3yr to 5 yr range likely represents the general waning of interest in online community during the 3 years after the Internet bubble.” I also think that the large number in the under 3 year category represent employees who are getting involved in community at companies that are just entering the experimentation phase with community and social media – and that these employees had related jobs in marketing, but not specifically community jobs, before getting involved in community. That is definitely my situation. I was involved in various product marketing, product strategy and consulting roles before getting assigned a project to develop and launch the Catalyze community.
Variety of job titles – There are a wide variety of reported job titles in the survey including:
CEO, Managing Partner, Community Manager, Director of Community, Director of Product Management, Manager, President, Community Host, Intern, Moderator, Intranet Coordinator, Professor, Social Media Strategist, Social Media Manager, and VP of Community & Social Media, VP of Interactive Development, Director of Knowledge Management, Executive Director, Head of Communities, Social Media Evangelist and VP of Marketing
This may be a self-serving comment, but I think we’ll be seeing more titles like the VP or Director of Social Media and VP or Director of Social Media Strategy as the space matures. These titles describe how social media is the overarching description of what’s going on and that online community is just a component of a larger strategy. There will always be community manager roles, but they will report into the Social Media and Social Media Strategy positions.
The entire Community Manager Compensation report can be purchased for $295 from the Online Community Research Network. You can also download some free research from the Online Community Report website.
BTW, I am in the market for a “sweet” social media strategy and management position. Check out the About Tom Humbarger tab above if you want to hire an A+ social media person.
Posted in Uncategorized | Tagged: bill johnson, community manager, community manager compensation, community manager job titles, compensation, forum one, Mzinga, ocrn, online community compensation survey, online community research network, salaries, solution set | 4 Comments »
Posted by Tom Humbarger on August 25, 2008
Confused About Community Registration?
Communities walk a fine line when they are trying to get people to register for their site. On one hand, community managers and sponsors want to know as much as possible about each member as possible. On the other hand, most people are reluctant to part with their data or do not have the patience to complete a long registration form or submit to an arduous process.
The bottom line is that you don’t want your registration process to stop people from joining your community or start out their community experience on the wrong foot.
Some of the easiest registrations include just an email address and password. While that is simple for the enduser, it does not provide much in the way of member demographics.
In the community I used to manage, we started out with a very onerous registration process. Prospective members had to complete 15 required fields and after pressing the enter button, we would send them a confirmation email with a registration code. Many members never received their registration code and others were stymied by the process which limited our conversion numbers.
In the end, we knew that we had to change the process and eliminated the confirmation code part of the process. We also streamlined the required fields to the following:
- First name
- Last name
- Email address
- Company name
- User name
Additionally, we had a section of the registration page that was clearly labeled as optional. The registration fields in this section included: company industry, address, phone number, job title, years of experience, role, topics of interest, and professional memberships. About 50% of new members filled out some or all of the optional fields.
We also explained why we were collecting the information in the optional fields which probably helped with our conversion rates:
We would like you to complete some or all of these fields when you register, but they are optional. These fields help us to better understand our members and serve you better. You can also re-visit your profile and update or review your profile at a later date (using the View/Edit Profile link in the top right corner).
Finally, here are some simple tips for community registration:
- Keep your community registration “simple and easy”
- Look at the process for many different communities and incorporate the best ideas into your process
- Examine and re-examine your registration process from a new member standpoint
- Use drop-down boxes or check boxes to simplify and standardize input wherever possible
What data do you collect during registration for your community? Are you happy with your process?
Posted in Uncategorized | Tagged: best practices, community, community best practices, community manager, registration | 2 Comments »