Experience is the Product

eter Merholz from Adaptive Path says “Don’t focus on technology and features. Heck, don’t focus on the “product.” Focus on the experience you want to create, and build a system that gets you there.”

In this recorded presentation from the dConstruct2007 conference, Peter points out that “Experience is the Product.”

Peter Merholz is President of Adaptive Path, an experience strategy and design firm based in San Francisco. He is an experienced information architect, writer, speaker and leader in the field of designing for user experience (UX). Peter is perhaps best known for his blog, published since 1998, where he writes about design, business, and technology. In fact, Peter was the person who coined the term ‘blog’ in the first place.


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