How To Develop a Sure-fire Stakeholder Communication Strategy

In the Catalyze community webcast this week, Barbara Carkenord from B2T Training talked about ways to improve communication with project stakeholders and create a “Sure-fire Communication Strategy”.  As is the case in many initiatives, being successful comes down to paying attention to the People, Project and Process.

The keys to a sure-fire strategy are:

  • Understand the unique characteristics of each project
  • Support the organizational standards and processes of your company
  • Get to know the people, their roles and both the subjective and objective characteristics

She also outlined “The 7 Golden Rules” for creating a sure-fire communication strategy:

  1. Identify the people
  2. Get to know them
  3. Engage them early and communicate often
  4. Identify potential problems and risks
  5. Reduce problems with a communication plan
  6. Fit that knowledge into your work plan
  7. Review alignment to project goals and adjust as necessary

During the Q&A, two other interesting topics were discussed.  While answering a question about what to do when you realize that a project should not continue, Barb referenced a book called Death March by Ed Yourdon about surviving “mission impossible” projects.  She also talked about how great managers must employ “intelligent disobedience” to be most successful.  Intelligence disobedience requires taking risks, creativity, flexibility and perseverence and not ’sugar coating’ conversations with stakeholders.  An article by Bob McGannon has been posted to Catalyze on the topic.

Be sure to check Catalyze for copies of Barb’s presentation and webcast.


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