Adopting Rich Internet Applications

What are Rich Internet Applications (RIA) and how can your organization use them?

Maurice Martin, iRise President, COO and Founder, wrote an article recently that answered these questions for Hotel Business Review Executive magazine.

I’ve summarized some key points below and you can get a copy of the article from the iRise Website.

“RIAs represent a real opportunity for companies to improve their online offerings because they are the tools that provide Web designers the greatest flexibility in meeting the needs of your brand. But added richness will not always equate to an improved (or even a good) experience. At every point, you must think about what the best possible experience is for your customers.”

The article also included a discussion of the five pitfalls of adopting RIA:

  1. Not understanding customer needs
  2. Implementing for technology’s sake
  3. Creating a distracting experience
  4. Reduced web site performance
  5. Limited metrics tracking and reporting

If you are interested in learning if RIA is right for you and how to avoid the risks, be sure check out the article.


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