So This Is Social Media – By the People, For the People

For those of you who are still confused by social media, here is a short video from Common Craft
that describes social media using an ice cream metaphor.

The 3 takeaways from this video are that:

  1. Products get better when companies can learn directly from their customers
  2. Free customer reviews are more valuable than costly advertising
  3. Customers can get exactly what they want

As the video says, new technologies plus new ways to work with your customers create unique communities and opportunities.

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