For those of you who are still confused by social media, here is a short video from Common Craft
that describes social media using an ice cream metaphor.
The 3 takeaways from this video are that:
- Products get better when companies can learn directly from their customers
- Free customer reviews are more valuable than costly advertising
- Customers can get exactly what they want
As the video says, new technologies plus new ways to work with your customers create unique communities and opportunities.