Marty’s presentation is visually interesting and worth looking at from a pure design standpoint. It also encompasses 164 slides, but you can flip through it in about 5 minutes.
Marty starts out with a definition of brands by stating what brands are not:
- Brands are not a logo
- Brands are not an identity
- Brands are not a product
Instead, a brand is what people (your customers) say it is.
From there, Mary segues into a discussion of the 5 Disciplines of Brand Building that include:
Finally, you can read more about Marty and his view of brands in this interview posted on the Neutron website.