My latest project finally launched today. Chris Fox is a longtime friend of mine and he runs a valet parking company called Minuteman Parking in the Los Angeles area. For the past 2 months, I have been helping Chris update his website and marketing messages.
In the process, I learned a lot about the valet parking business and discovered the fun and challenge of consulting with small businesses. Chris’ business is pretty unique. While he services more than 30 locations in the Southern California and Seattle areas with more than 600 employees, he really only has about 10 people on his ‘headquarters’ staff. So, I became his ‘hired’ marketing expert.
Here is what the original website looked like:
And here’s the “after” look – the new and improved Minuteman Parking website:
The executionists of Marina Del Rey, California provided the design for the website – and while they have an unusual name, their team lead by Temy Gu did a wonderful job “executing” the concept.
Some of the new features of the website include:
- Updated design and theme – We have to thank our web design team for coming up with a new theme and color scheme. It was important to keep the patriotic idea linked to the company name, but the old site was very early 2000’s in look and feel. The executionists added some flash to the home page and added pictures to the other pages which help to personalize the company.
- Simplified messaging – Chris and I worked to simplify the messaging for his key business lines of providing customized parking solutions for Hotels and Medical Facilities. He also wanted to capitalize on a new business line of Special Events and we incorporated that into the menu structure.
- Company blog and news – I finally convinced Chris about the importance of keeping content current in his website and we had the executionists incorporate a blog into the new site. You can find the blog under About Us->News. Now I have to hold Chris to updating the blog and news section on a weekly basis.
- Clear actions – We put clear actions on the landing pages and key solutions pages. And we gave people many options for contacting Chris’ team via email, web form and toll-free phone number.
- Customer list and testimonials – We added a list of customer logos and several short customer testimonials. Chris has some name-brand properties and we listed the corporate brands without having to identify the specific locations. The customer list and testimonials should provide Chris with a better way to get his foot in the door at new prospects.
Check out the website and let us know what you think. And thank you Chris for listening to me and trusting me with your business.