Viewing Insights on Facebook Fan Pages

One of the easiest (and cheapest) ways for companies to experiment with social media is by setting up a Page on Facebook.  And Pages can be a great way to connect with your customers and prospects.  For example, Barak Obama’s Page has more than 3.3 million fans.

I ran across a number of blog posts that listed the reasons for setting up a Page including these 6 reasons from Dave Rigotti:

  1. Public – pages are public and
  2. Links – Pages provide links
  3. Updates – Pages let you easily and quickly send updates to everyone who has is a ‘fan’ of your Page
  4. Control – Facebook lets you control the look and access to your pages
  5. Newsfeeds – whenever someone joins your Page, it is automatically posted in their Facebook newsfeed
  6. Free and easy – it’s free and relatively easy to set up Pages

But this post is about what you can learn once you set up your Page.

While doing some research on a consulting engagement to set up a social media dashboard, I visited a Facebook Page that I set up for my former company.  I noticed that there was a link on the labeled “View Insights” which produces this nifty graph with activity stats for your Page:

Facebook Page Insights

Facebook Page Insights

You can use the drop-down menu to shift between any of 12 different insights.  Even more importantly, you can export the data in Excel or CVS format by using the Export Data link.  The daily option provides you with a snapshot with 120 days of information and the weekly option provides 17 weeks of data.  The demograhic data is very interesting.

So, Facebook Pages provide you with a great way to reach out to your base – and with tools to measure your effectiveness.  Sounds like a win-win situation to me!


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