We are the change we seek…let’s go change the world.
Barack Obama, from the 2008 Presidential campaign trail
It’s probably fitting that I’m wearing my Barack Obama “One Voice Can Change the World” t-shirt as I write this post but I wanted to share some news about my friend, Barry Libert, CEO at Mzinga. Barry has co-authored a book with Rick Faulk titled Barack Inc. and it will be coming out on January 19th in conjunction with Obama’s inauguration.
The book discusses about how Barack Obama used social media to energize and build a vast online community of followers. The essence of the book is that business leaders must embrace change and “become the change” they offer to effectively lead their constituencies – employees, shareholders, partners and customers – to achieve it.
There is also a short 3-minute video (nicely created by Patrick Moran) that I found posted on the Barack, Inc website. The video highlights three of the key points from the book which are:
- Be cool
- Be social
- Be the change
Barry Libert and Rick Faulk will be holding a webinar on January 21st with Don Tapscott to talk about the important lessons that all of us can learn from Obama’s campaign. You can learn more about the book and register for the webinar from the Barack, Inc. website.