A Really Goode Job with Murphy-Goode Winery

Murphy-Goode Help Wanted Sign

Murphy-Goode Help Wanted Sign

I ran across an interesting job posting today from Murphy-Goode Winery in Healdsburg, California.  They are looking for a wine-obsessed social media and Web 2.0 expert to tell the world about MG wines and the Sonoma County Wine Country.  In exchange, they will provide the final candidate with a 6-month job paying $10,000 per month plus accommodations. (Self-serving aside — the $10k per month is great because it demonstrates the value that someone is willing to pay a social media expert!)

Here are the official “job duties”:

  • Exploring the vineyards of Murphy-Goode and surrounding areas and discovering what the Sonoma County Wine Country has to offer, from well-known destinations to off-the-beaten-path spots.
  • Tasting hundreds of wines and meeting the locals in our tasting room.
  • Increasing your wine wisdom: while studying isn’t required, our winemaking and vineyard experts will take the time to show you how it’s all done.
  • Working with our winemaker, David Ready, Jr., to create a new wine commemorating your job with us.
  • Filing reports on your experiences, via weekly blogs, photo diaries, Twitter, Facebook, video updates and ongoing media interviews.

The most important part of the job application is a 60 second video that must be uploaded to YouTube.  Since I ran a user-generated video contest last year, I was intrigued and interested to see how the video part of their contest is going.   I was surprised to see that 22 people had already submitted videos for the job especially when the application due date is not until June 5th.  They will narrow the field to 50 candidates by June 15th, 10 candidates by June 23rd and will announce their final candidate by July 9th.  When I ran the iRise contest last year, the majority of our video submissions occurred in the last 5 days – so I imagine that they could easily get 500 or more video submissions for the job.

Based on a quick scan of the videos, there are some good ones already (along with some pretty bad ones like the woman drinking a glass of wine while hula-hooping).  My early money is on either Alyssa and her cat from Texas or John the chef from Kennebunkport.

Murphy-Goode is being really smart with this job application process.  Not only are they generating web traffic on via YouTube and the job application website, they are building recognition for their brand through all of the coverage they are getting for taking a unique approach.  And they are effectively getting all of this ‘free’ advertising and publicity for the $60,000 they will pay their Wine Country Lifestyle Correspondent over the rest of the year – and that doesn’t count all of the buzz that the Correspondent will drive between now and yearend.  Personally I can’t say if I ever drank a Murphy-Goode wine and do not have any opinions either way about their wines, but their name is now firmly in my mind because of this ‘contest’.   And I will likely look for them at the store or on the wine list when I am out at a fine restaurant in the near future.

The official job application website is available here and you can also follow the process at AReallyGoodJob Twitter account.


7 thoughts on “A Really Goode Job with Murphy-Goode Winery

  1. Pingback: Daily News About Wine : A few links about Wine - Thursday, 07 May 2009 00:26

  2. Pingback: Articles about Web 2.0 as of May 7, 2009 | The Lessnau Lounge

  3. Pingback: Topics about Wines » A Really Goode Job with Murphy-Goode Winery

  4. Tom,
    Nice post, and sorry for not getting to it until now.

    I think that one of the main points to discuss is the 1st bullet point of the job description:

    Exploring the vineyards of Murphy-Goode and surrounding areas and discovering what the Sonoma County Wine Country has to offer, from well-known destinations to off-the-beaten-path spots.

    They are hiring someone that will not only benefit Murphy Goode, but someone that will benefit the entire region.

    In the past, corporations were so selfish and narrow minded, they did not see the benefit of allowing their employees openly discuss anything other than their brand. They did not understand the “spill-over” effect that will happen when open and honest discussions are allowed to happen, IMO.

  5. We’re a small wine shop, but we’re doing a lot on Facebook & Twitter – we just launched a promotion for someone to win a B&B Dream Vacation along the Blue Ridge Parkway yesterday to see how very small “mom & pops” can use social media to get the sort of results that the big guys like Queensland and Goode are doing. We’ll see if people are as competitive to get a vacation as they are to get a job. More info here: http://whyineedabreak.ning.com

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