Mazda has created the Mazda “22” group which includes Mazda owners, Mazda enthusiasts and members of the social media community who will work with Mazda’s digital team in an advisory capacity. The LA Auto Show will be the first of several planned meet-ups for this group in the Southern California area.
The special Mazda2 event includes an orientation, an advanced screening, the official press conference for the Mazda2 Reveal (at 11:05am PST), a photo and video session, and lunch at the ESPN Zone at LA Live.
The Mazda2 was awarded the World Car of the Year in 2008 and was not originally slated for release in the US. The run-up in gas prices in 2009 and the economic downturn led Mazda to change its mind on releasing the sub-compact in the US market.
Here are some other Mazda2 links to check out:
- Registration for Live Mazda2 Reveal – December 2 at 11:05am PST
- Review of the Mazda2 in Consumer Guide Automotive
- Review of the Mazda2 in Consumer Reports
I’m looking forward to seeing how Mazda leverages social media for their Mazda2 launch – zoom zoom!