The State of Social Media Marketing in 2012 from Awareness

Awareness, makers of social media software, released their 38-page 2012 State of Social Media Marketing report this week.  The report is based on surveys from over 320 marketers from a cross section of industries, company sizes and social media experience.

The three key watchwords from the report are presence, frequency and processes.  Other priorities include more robust social media management, more social media presence and mobile.

Awareness - Key Findings from State of Social Media Marketing

Key Findings from the 2012 State of Social Media Marketing Report by Awareness

The key challenges reported by marketers was funding (and finding) the resources necessary and measuring returns on the social media investments.  This is great news for social media practictioners who have experience in creating and curating content, and for experts in measuring and analyzing social media returns and performance.  There are still too few of these experienced resources who have hands-on expertise in working across multiple industries and situations.

As far as budgets are concerned, companies with limited money to spend will focus on increasing presence across social media networks.  Companies with moderate budgets are planning on investing in social media monitoring platforms while companies with larger budgets will spend their money on social media management tools and developing scalable processes.

You can download your own copy of the report from this landing page or view the embedded Slideshare version below (courtesy of Elizabeth Lupfer of The Social Workplace).

More about Awareness can be found at these links:


My WordPress Blog In Review – 2011

This is another reason why I love  Wordpress sent me an annual report for my blog last week and I didn’t even have to ask for it.  They also make it fun by adding some animated fireworks, displaying the results in a pleasing graphical way, and thanking their “helper monkeys” for helping prepare the stats.

Highlights include:

  • 32 new blog posts
  • 29,000 blog views

In case you missed these posts, here are my most viewed posts in 2011 – and thanks to the “long-tail” effects of blogging, only one of the most popular posts was actually written in 2011!

  1. Gamification is Everywhere — But What Is It?  October 2011
  2. My Social Media Job Description October 2008
  3. 7 Social Media Must-Do’s for the Restaurant Industry  April 2010
  4. Confused About Community Registration? August 2008
  5. Sizing Up the Social Media Software Market  June 2009

Click here to see my complete annual report.

Thank you WordPress!