Altimeter Group’s State of Social Business for 2013

The Altimeter Group recently pulled together data from four years of surveying digital strategists and have published the findings in a report The State of Social Business 2013.

The top findings include:

  • Only 17% of companies have self-described themselves as “strategic” in the execution of their social strategies.
  • 78% of companies have a dedicated social media team, at the division, corporate or both levels — only 22% of companies do not have a dedicated team.
  • Companies are committing more headcount to social media across all sizes of organizations.
  • 85% of companies have an organizational social media policy, yet only 18% of companies report that their employees’ knowledge of social media usage and the organizational policy is either good or very good.

The full report and Powerpoint slides are presented below. 

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