The top findings include:
- Only 17% of companies have self-described themselves as “strategic” in the execution of their social strategies.
- 78% of companies have a dedicated social media team, at the division, corporate or both levels — only 22% of companies do not have a dedicated team.
- Companies are committing more headcount to social media across all sizes of organizations.
- 85% of companies have an organizational social media policy, yet only 18% of companies report that their employees’ knowledge of social media usage and the organizational policy is either good or very good.