I Love My Fitbit

My Fitbit

My Fitbit Force

…and I want to be a beta product tester for the new Fitbit Surge!

Here’s why I would be a great choice as a beta tester:

  • I’m an early adopter and loyal customer – I’ve had a Fitbit since Christmas 2012 starting with the Fitbit One and then upgrading to the Fitbit Force in November 2013.
  • I’m a power user – Since I’ve been using Fitbit I have logged a lot of steps and miles with your product.  In 2013, I had just over 4 million steps which doesn’t count the couple of weeks where my Fitbit was drying out after getting washed.  So far in 2014, I have logged over 4.6 million steps and am on target to break 5.5 million steps.  I’m the kind of guy who will put the new Fitbit through it’s paces and will push the limits of your product.
  • I’ll share my experiences – I’m a social media guy and know how to get the word out.  I’m also a natural evangelist and you can be assured that I will tout the benefits of your product as often as possible – from every rooftop, tree, mountain and street corner.

I will be a great tester, ambassador and champion for your brand.  Wouldn’t a new Fitbit Surge look better on my wrist than my grungy old Fitbit Force?  So what do you think?  I’m your guy and I’m ready to start anytime.

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For those who may not know about Fitbit or its products, here is a short primer:

Fitbit’s family of fitness products that help people stay motivated and improve their health by tracking activity, exercise, food, weight and sleep.  The idea behind Fitbit is that it can track your activity with very little effort on your part (other than the activity part) and they have a great smartphone app and dashboard that syncs up your activity with their products.  Fitbit helps people maintain their fitness by turning fitness into a game and makes the tracking simple by providing the “wearable” technology that makes it all possible.

The Fitbit Dashboard is the best part and provides a lot of great information on your fitness and activity.  Here is what the dashboard looks like from a desktop computer.  The smartphone version is also very robust.

Fitbit Dashboard

Fitbit’s products are organized into these categories:

  • Everyday fitness – Zip, Flex, One and Charge
  • Active fitness – ChargeHR
  • Performance – Surge

Fitbit just announced the Charge, ChargeHR and Surge on October 27, 2014.  They will be available by year end or early 2015.  The ChargeHR and Surge will add 24/7 heart rate monitoring (without having to wear a strap) and smartwatch features like caller and text ID.  These new products will set the bar for wearable fitness devices.

Are You A Smart Creative?

In their new book, How Google Works, Google Executive Chairman and ex-CEO Eric Schmidtand former SVP of Products Jonathan Rosenberg share the secrets they used to help build Google into the company it is today.

One of the chapters in the book describes the special type of employee that has made Google so successful. They refer to this unique category of knowledge workers as “Smart Creatives” and these type of employees are essential for achieving success in the Internet Century. These workers are not confined to specific tasks, nor hemmed in by role or organization structure, or limited in access to company information and they are not averse to taking risks. In addition, they don’t keep quiet when they disagree with something and they can be easily bored.

All companies need to add Smart Creative employees to their payroll in order to be successful in the Internet Century. And workers striving to improve their career prospects can develop or enhance their skills as a Smart Creative.

The following infographic describes the key characteristics of Smart Creative employees.

Or you can download the PDF directly at Are You A Smart Creative – An Infographic by Tom Humbarger.

How Are You Doing On Twitter?

Would you like to know how many people viewed, clicked or shared your latest tweet? Well, now you can with Twitter’s new Analytics Dashboard that was released to all users last month.

Whether you are a big (or small) Twitter user, there is a lot of interesting data on the Dashboard about your tweeting activity. And if you are managing a corporate Twitter account, this information will be essential for analyzing your success and the impact of Twitter on your brand. I first found out about this new feature after seeing articles in Techcrunch and Yahoo in late August, and it is great that this capability has now been exposed for all Twitter users. Previously, this information was only available for advertisers and Verified Users.

To access your Twitter Dashboard, go to https://analytics.twitter.com/. If you are signed into Twitter, the dashboard will open with your data – otherwise, you will need to sign into Twitter. The dashboard is organized into three tabs – Tweets, Followers and Twitter cards. Here is what the main page of your dashboard will look like:

Below the weekly graph, you get a list of all published tweets along with data points for:

  • Impressments – the number of times users saw the Tweet on Twitter
  • Engagements – the number of times a user interacted with the Tweet which could be clicks, retweets, replies, follows and favorites
  • Engagement Rate – the number of engagements divided by the number of impressions

You can click on any tweet to get specific details on Impressions, Replies, Retweets and Favorites.

In the right nav on the dashboard, you can also view your activity over the last 28 days for Engagement Rate, Link Clicks and Retweets.

The Follower tab also presents some very interesting information on the growth of your Followers, their Interests, Location and Gender. Plus, the dashboard lists the top Twitter users that your Followers also follow.

Additional information on the Dashboard can be found at the Twitter Help Center.

Run, don’t walk to check out your Twitter Dashboard today.