LinkedIn announced the top 10 Company Pages for 2014 last week and only Dell repeated as a multiple year winner which points out how hard it is to be recognized in back-to-back years. I am always interested in this award as the AppleOne Company Page I managed until the middle of this year was recognized for this distinction in 2013.
In the Slideshare presentation from LinkedIn which highlights the winners, a best practice or tip was identified for each company. My favorite Company Page tips included:
- Sponsor your best contest (i.e. spend money) to get wider distribution for your best posts
- Pin an update to the top of your page to highlight your most valuable content
- Make your posts stand out by posting images or rich media that is eye-catching
If you are looking for more ideas, you can also check out my blog post from July which identifies how your company can have a top 10 LinkedIn Company Page too.
You can view the entire list of 2014 winning companies in the attached Slideshare presentation or click on the links below to go directly to their Company Page. If you manage a LinkedIn Company Page, you definitely need to check out what makes for a winning page.
Links to the Best LinkedIn Company Pages of 2014