Examples of B2B Blog Posts

From July 2015 through January 2017, I wrote 48 blog posts for Vision Internet as a function of my Product Marketing role. Vision creates and hosts websites for cities, counties and other government agencies, and we used the blog to drive awareness and provide great content for our social media and email campaigns.

Here are a few of the my most recent posts and you can find the other posts on the Vision website.

How UX Transformed One Louisiana Parish’s Website

by Tom Humbarger


User-Experience (UX) driven approachto website development requires shifting discussions about the website’s key content and layout away from the perspective of internal staff and focusing on the perspective of resident-customers. What makes sense to them? What information do they seek? Usability.gov summed it up well when they said:

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.”

5 Trends That Will Drive Digital Government Services in 2017

by Tom Humbarger


When you’ve worked with local government IT and communications leaders every day for more than 20 years, it doesn’t take a crystal ball to predict the major trends that will impact local government in 2017.

Top 10 Vision Blog Posts in 2016

by Tom Humbarger


As 2016 wraps up, we want to take a moment to share the top 10 most viewed blog posts from our Vision Blog. Overall, we shared 44 blog posts in 2016 covering topics including: Best Practices, Usability, User Experience, Content Strategy, Analytics and Accessibility.

Enjoy the walk down memory lane, and stay tuned for more great content and thought leadership content from Vision in 2017! And best wishes for the New Year.

24 “Evergreen” Topic Ideas for Local Government Community Engagement

by Tom Humbarger


“Improving engagement” is a goal we’ve often heard from local government staff, yet many struggle to know how to go about making it happen. This issue was top of mind as we met with staff from coast to coast over the last year in preparation for the launch of our community engagement tool, visionPulse.

Introducing visionPulse – Community Engagement for Local Government

by Tom Humbarger


We are pleased to announce the availability of visionPulse, the latest addition to Vision’s product family. visionPulse is a community engagement platform that enables local governments to gauge the public’s opinion on important issues and turn that feedback into actionable results.


What Are You Doing About Cybersecurity Threats?

by Tom Humbarger


Last week, the Internet was jolted with an unprecedented cybersecurity attack that affected many of the leading brands on the Internet. It is ironic that October is National Cybersecurity Awareness Month, and one of the largest attacks occurred in a time of heightened awareness.


Congratulations to Roswell, Georgia for Winning a 2016 NAGW Pinnacle Award

by Tom Humbarger


We would like to congratulate our customer, Roswell, Georgia, for winning a Pinnacle Award at the National Association of Government Web Professionals (NAGW) annual conference in San Antonio, Texas last week.

11 Vision Customers on MONEY’s 2016 Best Places to Live

by Tom Humbarger


MONEY Magazine announced their Best Places to Live in America list this week and 11 Vision customers were named in the top 50 cities.

See You at the NAGW 2016 National Conference!

by Tom Humbarger


The National Association of Government Web Professionals (NAGW) is hosting their 14th National Conference this week in San Antonio, Texas from Wednesday, September 21st to Friday, September 23rd.


City of Eden Prairie Hosts Vision’s Innovation Academy 

by Tom Humbarger


The City of Eden Prairie, Minnesota hosted Vision’s second Innovation Academy of 2016 on August 25th at the Eden Prairie City Center.  User ExperienceContent Strategy and Analytics were the key themes of the Academy.

Do You Know The Most Popular Pages on Your Local Government Website?

by Tom Humbarger


Everyone expects the top content on a local government website to be about jobs, events or police – but for many of our customers, the results are quite surprising. In this post, we highlight several “surprising” pages that broke into the top 10 recently illustrating why it is so important to understand the uniqueness of your community and dive into the analytics for your own website.

Almost Everything You Need to Know About Local Government Website Accessibility

by Tom Humbarger


Digital accessibility is important for many reasons. How would you access the Internet if you had difficulty seeing your computer screen, strained to hear sound, or had trouble using a keyboard or a mouse? In the U.S. today, 1 in 5 citizens has a disability and many struggle to visit their local government websites to pay utility bills, register children for Parks and Rec programs, and weigh in on community issues.

Do You Need a Better Way to Manage Your Social Media?

by Tom Humbarger


Vision is constantly updating our CMS system based on feedbacks and suggestions from our customers. We have heard that doing a better job with social media is at the top of our customers’ minds, and we just released visionSocial to simplify social media management for our local government customers.