Social Media for Restaurants

Experience:

I did a major consulting project for a 40-location Southern California-based restaurant chain in 2010.   I developed, implemented and managed their marketing and social media strategies – and grew their Facebook Fan page by over 200% and Twitter followers by over 300% in less than 2 months.  A leading food blogger praised the social media efforts and said that this chain had the best Twitter and Facebook presence of any restaurants that she covered.  During the course of the consulting engagement, I did a lot of research and learned a great deal with how to leverage social media in this industry.

Example Projects:

Here are just a few of the social media projects where I can help you and your team:

  • Assess current state of social media readiness
  • Develop comprehensive social media strategy
  • Implement social media properties including all of the leading social media platforms and tools (Facebook Fan Page, Twitter, Company blog, Yelp, Foursquare, Google Local Business, LinkedIn, Slideshare, YouTube, Flickr, Google Picasa, etc.)
  • Manage all social media properties on a day-to-day basis
  • Increase awareness for the importance of social with your executive and management team
  • Train team on social media best practices
  • Design social media analytics tracking and calculate return on investment (ROI)
  • Ghost-write blog posts

Blog posts relating to the restaurant industry:

During the course of my consulting engagement, I authored several blog posts on using social media in the restaurant industry:

Podcast with FillingTables.com on Social Media for the Restaurant Industry

7 Social Media Must-Do’s for the Restaurant Industry

Why Is Yelp Important To Your Business?

Lessons From Using Foursquare In the Restaurant Industry

Twitter in the Restaurant Industry

Thoughts on Social Media in the Restaurant Industry