What is Social Media? Courtesy of Marta Kagan

This presentation from self-described bonafide marketing genius Marta Kagan (@MZKagen) is one of the best ones I’ve seen recently on Social Media.  Not only is it informative, but it is highly entertaining and beautifully visual with some great data points.

Marta reminds viewers that social media is more than just another marketing channel.  In fact, social media is a corporate mindset and has a role in:

  • PR
  • Customer Service
  • Loyalty-Building
  • Collaboration
  • Networking
  • Thought Leadership

The other key point that Marta made is “to stop thinking campaigns and start thinking conversations“.

The presentation wraps up with this simple rules:

  1. Listen
  2. Engage
  3. Measure

With that, here is Marta’s complete presentation:

Note that this presentation is a follow-up to Marta’s presentation from a year ago called “What The F**K is Social Media?